(Nothing’s worse than a client needing 30 seconds when you only recorded 10). Film within your favorite niche(s) so you have a vast log of footage to keep those dream clients coming back.Īnother tip: Keep recording those scenes longer than you anticipate just in case clients need more footage to work with. Use professional cinematography techniques to elevate your videos.Īnd, don’t just shoot anything you see. Get wide angles, close-ups, creative shots, and more. What kind of footage would this brand or producer be looking for? What kind of content aligns with the aesthetic they already have? To cover all your bases, it’s best to start with a variety of shots. If you’re wondering how to sell stock footage, try this simple trick: Put yourself in the shoes of your dream client. National Parks or even abroad in, say, Serengeti National Park, requires additional permits and paperwork. For example, filming commercially in the U.S. Most platforms like iStock provide contributors with the proper releases, but it requires a bit more legwork on the contributor’s side. It’s pretty straightforward - commercial footage helps sell products while editorial footage is used by media outlets to help tell stories.Ĭommercial footage pays better, but it also comes with stricter stipulations contributors need model releases and, in many cases, property releases to sell stock footage commercially. You can sell two types of stock footage: commercial or editorial. What’s the difference between commercial and editorial stock footage? So what’s the best platform? It depends on your goals, but two of the most popular among contributors are Pond5 and VideoHive. Meanwhile on Pond5, contributors set their own prices exclusive video contributors receive 60% revenue share. While all platforms give contributors a similar upload experience, some offer better rates than others.įor example, with Shutterstock, there are different levels of contributor payouts and you can earn anywhere from 15% to 40%. The Internet has dozens of platforms where creators can sell stock footage, including Getty and iStock (under the same umbrella), Shutterstock, Vimeo, VideoHive, and Pond5. Selling Stock Videos: Questions to Ask 1. If you’re interested in generating passive income by selling stock videos, here are 9 of the most common stock footage questions answered. Each platform requires something different, and the style of video - whether it’s commercial or editorial footage - also presents unique legal stipulations. Of course, selling stock videos is not as easy as uploading some clips and calling it a day. It could be lack of contributors, or it could be a company’s hyper-specific video needs, but one thing’s for certain: There’s no better time to sell stock footage. Brands are increasingly seeking stock videos to supplement their social, TV, and digital campaigns, but there are gaping holes in the stock video market. While stock photography has been a revenue stream for photographers for ages - and is, therefore, a relatively saturated market - stock videography is a different story.
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